Welcome ! As a young French Marketing professional with a Master's in International Management I have been selecting since January 2007 the latest headlines and best researches on sustainable development, climate change, cleantech and the world energy sector. Sounds great ? Don't hesitate to subscribe now !

May
04

Will climate change affect everyone but you ?

On Monday, May 4 , 2009 | Tags: ,

Global warming harms everyone but youA  US study shows that the vast majority of people believe they won’t be harmed by climate change. However, it will affect each and everyone of us in the middle or long term as temperatures rise.

Similarly, many people still believe someone else – the Chinese, the Americans, the companies, the neighbor with his huge SUV -  should decrease their emissions first, but that their own are fine.

This makes me think that one should not protect the environment for the sake of protecting the environment. One should do it in order to protect oneself.

Climate change is a HUGE threat to civilization. Some even believe it could trigger a new world war, send hundred of million refugees on roads and so on. This is not definitively a bright prospect…

Similarly, I am cutting my energy use (among others) not only because it will contribute in avoiding climate change  but also because it enables me to save a lot of money in the process.

When ” marketing ” solving the climate change / global warming issue, governments, NGOs and companies should mention the benefits this will bring to the people themselves. This goes well beyond saving our own skins. Most individual mitigation action bring direct improvements to our lives.

This hasn’t been done as traditionally solving climate change was done to save developing countries, fauna and flora or anything else but the audience. This explains completely the dichotomy shown in the above graph.

This has to change now. Stopping global warming has to be done fast and big. Any single person or company can contribute by taking simple steps.

For more on the survey, please check out TreeHugger and FiveThirtyEight.

Related posts:

  1. My answer to climate change deniers
  2. Albeit economic crisis, the US care about climate change
  3. Diesel advertising on climate change
  4. Time for Europe to lead on climate change
  5. Climate change, a huge threat to developing countries
Please subscribe to the RSS feeds ( What is RSS ? ) or by Email to receive the latest articles on your computer for free.
If you liked this article, please share it with your favorite social bookmarking website : Share

1 Comments

1

[...] This post was Twitted by Edouard_Stenger – Real-url.org [...]

Leave a Comment

Meanwhile on Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Let s socialize

Some random wisdom

Water and air, the two essential fluids on which all life depends, have become global garbage cans. — Jacques Cousteau