Reading

Screw Business As Usual, by Richard Branson

Richard Branson is the serial entrepreneur of genius behind Virgin. Having studied him in my management classes at Audencia back to 2006, I have to say that I really wanted to read his latest book, Screw Business As Usual. Having read it in a couple of days, I have to say that it is highly

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Book review : Cradle to cradle

Inspiring : that’s the adjective that comes to mind as I have just finished reading Cradle to Cradle, by William McDonough and Michael Braungart. I had heard about that book for quite some time and I understand now why. The book  was written  in 2002 –with a 2008 reedition – and is replete with enlightening

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The Third Industrial Revolution

Here is my review of The Third Industrial Revolution, by Jeremy Rifkin. After reading the 300 pages I daresay this book provides us a vision and a narrative to achieve it. Here are the five pillars of this revolution : 1. Shifting to renewable energy ; 2. Converting buildings into power plants 3. Hydrogen and

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Book review : Environmental strategy and sustainable development

While looking for a new book in the shelves of the ESSEC Business School’s learning center, I found this one. With such a promising and current title, little was I doubting that it was written more than 15 years ago. Indeed, published little after the Rio summit, the author – Richard Welford – outlines what

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