Welcome ! As a young French Marketing professional with a Master's in International Management I have been selecting since January 2007 the latest headlines and best researches on sustainable development, climate change, cleantech and the world energy sector. Sounds great ? Don't hesitate to subscribe now !
I know it since I read Collapse, Jared Diamond’s fantastic book about how various societies disappeared : trees matter ! Between soil erosion prevention and climate change mitigation, there are many reasons for keeping forests alive.
Now comes a British study noting that the annual cost of deforestation is five trillion dollar. This research is carried out under the UNEP program known as The Economics of Ecosystems and Biodiversity (TEEB)
We have seen it here on multiple occasions, protecting Nature and its fantastic biodiversity is as a matter of fact the best way to protect ourselves. Continue »
Evidence keeps on piling : investing in Nature and the environment is perhaps one of the best thing you can do, not only for Mankind as a whole but also for yourself as Return On Investments (ROI) are high.
The Economics of Ecosystems and Biodiversity (TEEB) issued a report which according to the BBC shows that “money ploughed into protecting wetlands, coral reefs and forests can bring a hundredfold return on capital.”
Literally more profitable than investing in gold or in any other business environmental protection could well become a major economic sector in the next decade. Continue »
